1. Social Media Management 

• Managing social media platforms (LinkedIn, Instagram, Twitter, and Facebook) to build brand awareness and attract potential clients. 
• Drive engagement, increase followers and plan engaging creatives
• Coordinate with the agency for execution
• Reporting 

2. Exhibition & Events Coordination

• Coordinating with vendors and exhibition organizers to ensure maximum visibility and impact during events. 
• Coordinating with internal teams.
• Running pre-event and on-site campaigns to increase lead generation and potential business opportunities. 
• Qualifying leads and sharing with the sales team.. 

     3. Vendor and Partner Coordination 

• Managing relationships with vendors, exhibition organizers, and partners to streamline operations, ensuring cost-effectiveness and timely execution. 
• Managing vendors and coordination for events, collaterals and gifting arrangements. 
• Negotiating with the vendors for budgeted quotations.

     4. Digital Marketing 

• Planning and executing google search ads, brand awareness ads and paid campaigns.
• Preparing extensive report on CPC, CPM, Spend, Conversions on monthly basis.

     5. Website Management  

• Editing, adding and update product content on website.
• Updating Events information on the website. 
• Order handling for 1labinfra ecommerce website
• Sharing website enquiries with the sales team and follow up on the enquiries.   
• Managing chat and converting website visitors into enquries. 

     6. Email marketing 

• Preparing monthly email campaign calendar
• Coordinating with internal team for content and with agency for execution.
• Email Campaign reporting  

     7. SEO  

• Keywords research, on page and off page SEO optimisation to improve website ranking on various search engines. 
• Should have good knowledge of Google Analytics, Google Tag Manager, SEO Tools etc.
• Preparing monthly SEO reports.